Grudge Match Distribution

Ways of Advertisement:

Grudge match was advertised initially in the 'states' across billboards, television and social media, before similar means were used in the films UK advertisement. For a Hollywood blockbuster, consisting of two of the most recognizable actors in the boxing movie genre (Sylvester Stallone [Rocky Balboa] & Robert De Niro [Raging Bull]) the advertisement was particularly low profile and simplistic, potentially explaining the poor box office turn over.

Convergence & Synergy:

Convergence for Grudge Match came in different ways mainly through the official website which was created solely for the film, so fans or the target audience can form a greater connection with the film and therefore will be more willing to watch the film. On said website there are games and a poster generator further aiding the films appeal to audiences through convergence. • Grudge Matched used synergy also as part of the marketing strategy releasing an album with boxing themed motivational songs to accompanies theme. Also T-Shirts featuring movie posters consisting of the main protagonists were also released to aid the films reception.

Release:
Grudge match was released in the United States during the December moth of 2013, before its release in the UK and worldwide in January 2014. Its worldwide status is as a result of its distributing company; Warner Brothers and their formidable reputation within the industry. Since then the film has been inducted onto such sites as Netflix as well as on DVD and Blue Ray thus appealing to a variety of consumers.

Key Player:

Sue Kroll serves as President, Worldwide Marketing and International Distribution for Warner Bros. Pictures. As marketing chief, she oversees the strategic creation and implementation of marketing campaigns for the Studio’s global releases. Additionally, she collaborates closely with Greg Silverman, President of Warner Bros. Pictures Creative Development and Worldwide Production, and Toby Emmerich, New Line Cinema’s President and COO, on the strategic development of a diversified production slate to build upon the Studio’s legacy and impressive record of success. Kroll also runs Warner Bros. Pictures International Distribution, working with that division’s president, Veronika Kwan Vandenberg, as well as the Studio’s network of overseas offices and affiliates, on international releases, including features produced with select partners. She also works with Warner Bros. Pictures’ President, Domestic Distribution, Dan Fellman, on the Studio’s domestic releases. She was promoted to her current role in June 2013.