Mrs Browns Boys D'Movie Distribution

Ways of Advertisement:

Mrs Brown's Boys D'Movie has been advertised intensely throughout the United Kingdom, as a result of the shows big success on television screens up and down the country. The large following of the show before the movies release, is a unique selling point to the movie because audiences already know what to expect from the matriarchal mother. Generically; (show film poster and voice over) billboards, television adverts, posters, newspapers and chat show interviews from the creator and Mrs Brown himself, Brendan O'Carroll.

Convergence & Synergy:

Synergy played and important role especially in the marketing process for Mrs Browns Boys D’Movie producing such things as calendars, fancy dress costumes and other merchandise were sold in retail stores across the UK and Ireland, to potentially create a trend therefore signifying the importance of synergy in getting people to recognise the film being marketed and thus want to go an watch it. • In terms of convergence a soundtrack was produced to coincide the film, providing a multifaceted view of what the audience may expect from the film, thus allowing for greater interest in the film, showing the importance of convergence.

Release:

Mrs Browns Boys was premiered, conveniently in Ireland's capital and film focal point, Dublin, before being released in UK and Irish cinemas on the 27th of June 2014. Being a small independent film company it means that BBC Films are less able to appeal to a larger target market such as the worldwide market and therefore the release of the film being solely in the UK makes good business sense. The film has since been put onto Netflix and released on DVD and Blue-Ray.

Key Player:

BBC Head of Marketing; Jacqui Barr